The Importance Of Leadership Styles Both Effective And...

The Army defines leadership as, â€Å"influencing people by providing purpose, direction, and motivation, while operating to accomplish the mission and improve the organization† (FM-6001-100). Over the past year and a half while attending NMMI I have had the opportunity to observe various types of leadership styles both effective and ineffective. Today I will be sharing my experiences and observations in regards to leadership while attending this institution of higher learning. The majority of my observations will come from two separate organization that I am currently a member of, they are the SROTC program and the Corps of Cadets. In order to prevent digression or biased thoughts I will be utilizing three of the six principles of the Mission Command philosophy along with a crucial concept of the Army Profession. These principles will include building cohesive teams through mutual trust, creating shared understanding, providing a clear commanders intent and Honor. In addition , I will also include my input and offer possible solutions, various leadership flaws that surround these two organizations. George Santana once said, â€Å"Those who cannot remember the past are condemned to repeat it†. No one is perfect, one of the reasons the ARMY is able to succeed in complex environments is because it constantly analyzes its strengths and weaknesses. Dictionary.com defines an organization as â€Å"an organized body of people with a particular purpose†. There are two key words within thisShow MoreRelatedWorkplace Bullying And Effective And Ineffective Management Strategies1683 Words   |  7 PagesForty-nine percent of all American workers have reported that they have been affected by workplace bullying, whether they were the target or the witness (2). The nursing profession is no exception to this startling statistic. Both the American Nurses Association (ANA) and The Joint Commission (TJC) have addressed the need for a positive work environment that is â€Å"free of abusive behavior, such as bullying, hostility, abuse of authority, and reprisal for identifying abuse in the workplace† (8). Read MoreLeadership Theories And Its Impact On The Leadership Process1001 Words   |  5 PagesFollowership Leadership theories have been, throughout history, well covered and studied by researchers. The main characteristic of a leader is having followers, therefore, it is interesting to notice that the importance of followership has been undermined by academics (Uhl-Bien, Riggio, Lowe, Carsten, 2014). The followers’ behaviors affect the leaders’ behaviors, and vice versa, therefore it is beneficial to managers to understand followership theories. Followership is the study of the natureRead MoreOffice Politics And Its Effect On An Organization1118 Words   |  5 Pagesover another is the responsibility of a strong leader. The environment in which politics are allowed can have both a positive and negative effect on an organization. While office politics may be a workplace fact of life, containing or controlling it is possible with the right direction from leadership (MindTools, 2015). The former CEO of Intel, Paul Otellini, knows the importance of office politics and the climate in which it should be conducted. Otellini became the CEO in 1974, only six yearsRead MoreThe Leadership Journey Of Ronda Harlan1535 Words   |  7 PagesIntroduction to a Leadership Journey This paper outlines the leadership journey of Ronda Harlan; an Organizational Leadership student, at Colorado State University (CSU) and how the CSU Masters of Science in Organizational Leadership (MSOL) program helped Ronda to evaluate human behavior within organizations to understand ethical practices, effective leadership, organizational communication, and cogent decision-making principles. Ronda Harlan reflects how the master’s program at CSU aligned withRead MoreLeadership Styles Of Starwood Hotels1617 Words   |  7 PagesLeadership Styles Within Starwood A customer contact center (CCC), is a dynamic, diverse and powerful support component, working behind the scenes for Starwood Hotels and Resorts Worldwide, Inc. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences, including a vacation ownership segment (starwoodhotels.com, n.d.). Their hotel brands include: Westin, Sheraton, W Hotels, Aloft, Element, LeMeridien, Four Points by Sheraton, The Luxury Collection andRead MoreEssay Leading Quietly1678 Words   |  7 PagesLeading Quietly Leading quietly is the ability to influence individuals or groups toward the achievement of goals. Quiet Leadership, as a process, shapes the goals of a group or organization, motivates behavior toward the achievement of those goals, and helps define group or organizational culture behind the scenes. It is primarily a process of influence. Quiet leaders carrier a sixth sense and one who can envision the changing processes in the sense that, while influence is always Read MoreIndividual Term Paper : Thoughts On Ponder1664 Words   |  7 PagesOne-to-One Relationship and Chapter 10: Leadership: Style and Substance. Chapter 9: The One-to-One Relationship says, â€Å"Remember this and you will be an effective communicator: if you are the sender of a message, you bear the burden, not the receiver of the message, that the message has been received and understood.† Chapter 10: Leadership: Style and Substance says, â€Å"There is an art and a science to leadership. If you want to be a truly effective leader, you must master both sides of the equation.† I willRead MoreDiscuss the Role of the Supervisor in Organizational Planning and Explain the Benefits If Any to the Subordinate, the Supervisor and the Organization1668 Words   |  7 Pagesthe business with her father Mr. Amos Holford over the past two years and will assume full responsibility for leadership of the company up on his retirement. She has a team of supervisors whose length of tenure with the business exceeds her own involvement with One Stop Production, and in general employees have performed the same functions from the business’ inception. The leadership styles of Susan and her father differ drastically. Motivated by her intention to manage the business in a differentRead MoreOrganizational Psychology : Gender And Leadership938 Words   |  4 Pagesphenomena studied by organizational psychology underlying. Research on gender and leadership focuses on both college students and executives in various business settings. A common theme concerns the idea that a good leader is model described incompatible male with feminine behavior, sometimes thought of as think-Manager. For example, to provoke some settings pronounced stereotypes. If the expected leadership style of an organization at a given hora direct, exacerbate uncaring, or from top to bottomRead MoreLeadership And Leadership : Effective Leadership1257 Words   |  6 Pagesus knowledge of how effective leadership can provide positive ways to influence others in order to accomplish goals. Managers could use trait leadership perspectives to become better leaders. As a leader, motivating your employees is key to an organizational structure. Leadership is a process which commences by following. Skill set born with or learned. As a follower one can learn and improve in their performance to be an effective leader. According to the text, leadership influence can be located

Marketing Glitz - 1281 Words

1003 MKT Individual Assignment - Glitzz Case Study 1. What factors influence the pricing decisions for a product such as Glitzz? Analyze the factors and comment on the range of prices that can be set for Glitzz. The factors that influence the pricing decisions for Glitzz are the pricing objectives, costs, and demand. The pricing objectives will be needed to direct the role of the price in the market. Higher prices will need to be set if the objective is to have higher profit margin instead of higher market share. However, if the objective is to survive in the industry, the prices need to be low to get more sales to meet its operating cost. For the case of Glitzz, the pricing objective is between having higher market share and to†¦show more content†¦A product that brings positive benefits to the customers should not set its price at a very low rate as it will devalue the product and lost credibility for the benefits that the product has promised. In addition, the price should not be over $ 20 as research has been conducted to show that very few customers are willing to pay above $20 for the product. 3. What Strategy would you propose for Glitzz? What costs and expenses would be involved? Given your recommended price in (2), what would be the breakeven point? I would recommend Glitzz to use Flexible-price policy together with demand and competition oriented approaches like prestige, odd-even and above-market pricing. Both the demand and competition oriented approaches focus on consumer demand, revenue implication and the markets performance and this helps Glitzz to stay competitive and in operation. Moreover, with flexible pricing policy, Glitzz is able to use price discrimination by setting different prices for different type of customers. The price can be set at a discount for business to business customers like Lee Hwa. Glitzzs product will be frequently used by jelwelry shops like Lee Hwa as Lee Hwas products are the jewelries. The jewelries have to be kept clean and shinyShow MoreRelatedMarketing Case Study for Glitz2607 Words   |  11 PagesMKT1003X Marketing | Glitzz: Devising a Pricing Strategy | Marketing Case Report (5) | | 1. What factors affect the pricing decisions for a product such as Glitzz? Analyze these factors and comment on the range of prices that can be set. The right price must generate enough sales dollars to pay for the costs of developing, producing, distributing and marketing the product as well as earn a profit for the company. There are various factors that affect the pricing decision such as objectivesRead MoreMarketing Research and Promotional Message: Baby Boomers Essay754 Words   |  4 Pages(SMS, the internet) and as a group can by no means be characterized as being technology anxious† (Niemelà ¤-Nyrhinen, 2007). Baby boomers are embracing cell phones, computers, and other technology marketed and designed to make their lives easier. Marketing Communication Messages Despite their disposable income, marketers have ignored baby boomers. This group of people is viewed as vulnerable, old, lonely, and poor. Ingrained in the culture these perceptions are false and are causing marketers to missRead MoreThe Failure of Disney Paris2387 Words   |  10 PagesFactors such as culture, conditions, the way of life and other calculated steps can be crucial. Involved in the art of making fairytales over the years, Disney’s European journey was not always a fairytale. Improper information, wrong approaches of marketing, inadequate market research and inability to cope with external factors could spoil the broth. THE NOT-SO-WONDERFUL-WORLD OF EURODISNEY THINGS ARE BETTER NOW AT PARIS DISNEYLAND 1. What are the factors contributed to EuroDisney’s poor performanceRead MoreCase 2-1 Eurodisney2938 Words   |  12 Pageslifestyle, contrary to what was seen by Disneys management as a family affair. In the initial years of operation this led to an overestimation of expected revenue and audience figures. Advertising messages had been miscommunicated, â€Å"emphasizing glitz and size†¦not the rides or attractions†. Disney remained unsuccessful in attracting customers just by vigorous brand name promotion communicated through Mickey and his friends. Moreover, families were reluctant to pay hefty price tags on accommodationRead MoreMenards E-Business Plan3782 Words   |  16 Pagesselling goods and services to our customers. We will also be adding the advertising model to our website charging fees to advertisers. We will also advertise on other sites such as Yahoo, HGTV and Facebook in order to bring more traffic to our site. Marketing Plan Target audience analysis Since the slogan â€Å"save big money at Menards† has not changed. The target audience has been lower to mid income home owners and contractors. People who like to do home improvement jobs themselves. Their ages rangesRead MoreBrand Perception Case Study: Kazo Fashion Limited7843 Words   |  32 PagesAnd Accordingly Suggesting Various Feasible Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE EFFECTIVE MARKETING ACTIVITIES TO BOOST SALES 2 SUMMER INTERNSHIPRead MoreEuro Disney Case Study1430 Words   |  6 PagesParis due to currency movements and transatlantic airfare wars * French visitors stayed away due to view EuroDisney as â€Å"American imperialism—plastics at its worst† * Advertising by EuroDisney aggravate local French sentiment by emphasizing glitz and size instead of the attractions * The Gulf War in 1991: * Put a heavy break on vacation for the rest of the year * High interest rates and devaluation against the franc * Competition due to â€Å"The World’s Fair† in Seville andRead MoreBeauty pageants should be banned1622 Words   |  7 Pagesexploitation of very young children who really do not have the capacity to express their own views. D. In glitz pageants, young contestants wear heavy makeup and ornate costumes, with price tags sometimes topping $1,500. Along with entry fees, photos and other common pageant expenses like wigs, fake tans and artificial teeth known as flippers the average total cost of participating in a single glitz competition, it runs about $3,000 to $5,000. II. Body Child beauty pageants consist of modeling sportswearRead MoreAdidas Marketing Plan: Adidas Has Positioned Itself as a Leader996 Words   |  4 PagesAdidas Marketing Plan Adidas is the number two sporting goods maker in the world, second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas, Reebok, newly acquired in 2006, and TaylorMade, well known on the Pro Am Golf Tour. (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical AscentRead MoreThe Discourse Of Authenticity Within The Music Industry1235 Words   |  5 PagesSheeran’s perceived passion and genialness should not be absorbed as is; like all cultural texts, Sheeran’s image and music is neither autonomous nor uninterrupted in cultural-industrial contexts. By analyzing Sheeran’s strategic brand management and marketing, this essay will argue that authenticity within the music industry is often enhanced and promoted for profit, and in this case, affecting the direction and contents of Sheeran’s sophomore album, x (pronounced â€Å"multiply†). Ultimately, cultural texts

Should The Death Penalty Be A Type Of Corporal Punishment

As a young child, there is often punishment for wrongdoing. After being told not to follow through with an action, children are often disciplined with a spanking in order to ensure that it does not happen again. When children grow up and become adults, instead of being punished for committing worse actions, they are instead given a slap on the hand and sent to a cell in an institution that provides not only food, but television as well. In order to prevent criminals from believing that committing a serious crime has no severe punishment, the nation should adopt a type of corporal punishment. As adults, we have grown out of spankings from our parents, but that also means that the responsibility for actions has been placed upon our shoulders. Whether it be positive or negative, there is a consequence for every action taken. Therefore, with a negative action a negative consequence should be given. While the death penalty may appear faintly harsh and inhuman, so is the killing of other h umans. With an unpopular vote among the nation, â€Å"the number of inmates put to death in 2014 was the fewest in 20 years† (Von). Referring back to the first paragraph, without punishment a child will continue to acquit themselves in an unacceptable manner since they do not understand that there is anything illicit with their behavior. Unless told not to, adults occasionally behave the same way. For instance, in 1972 John Wojtowicz â€Å"held eight bank employees hostage and threatened to kill themShow MoreRelatedEssay about The Death Penalty: What if Theyre Innocent?928 Words   |  4 PagesThe death penalty has been around for several around for several years but consists of flaws. The death penalty is costly, it does not deter crime, it has not ended wrongful executions, it goes against almost every religion, abuses human rights, has been persuaded by the types of jury, and can be affected by terrible lawyers. The first death penalty in the United States occurred in the early 1600’s. The colonies used public hangings as a deterrent for children and adults. A public sermon wouldRead MoreHarsher Punishment For Child Abusers Essay1442 Words   |  6 PagesHarsher Punishment for Child Abusers There are many children with loving parents and amazing homes, but not all children are that lucky. Some children live in a home where physical, sexual, or emotional abuse is suffered at the hands of their parents, a caregiver, or a trusted adult. Child abuse has been a major problem for decades and is a global problem. Because child abuse is such a global problem, one would think the punishment would be a simple solution – a child abuser should be punished toRead MoreCorporal Punishment Is Defined As The Utilization Of Physical Force1459 Words   |  6 PagesThe term corporal punishment is defined as the utilization of physical force with the intention of causing a child to experience pain, yet not harm, for the purpose of correction or control of the child’s behavior. Seven nations Sweden, Finland, Denmark, Norway, Austria, Italy and Cyprus-have laws making it illicit for parents to utilize physical discipline on their children. Corporal punishment in schools has been banned in every one of the nations in Europe, South and Central America, China andRead MoreCorporal Punishment And Its Effect On Children1587 Words   |  7 PagesThe term corporal punishment is defined as the use of physical force with the intention of causing a child to experience pain, but not injury, for the purpose of correction or control of the child’s behavior Seven nations Sweden, Finland, Denmark, Norway, Austria, Italy and Cyprus-have laws making it illicit for parents to utilize physical discipline on their children. Corporal punishment in schools has been banned in every one of the nations in Europe, South and Central America, China and JapanRead MoreRoots Of Us Prisons843 Words   |  4 PagesAmerica currently uses today (Social Welfare History Project, 2012). Initial Forms of Punishment Public shaming, among other punishment options that existed during these times, was one of the most heavily relied upon punishments used. In using this approach, law enforcers hoped to teach a lesson to the offender and also reduce the likeliness of that person committing the same crime. Other very common forms of punishment included the following: placing people in the pillory, cutting off ears, whippingRead MoreTaking a Look at the Death Penalty1195 Words   |  5 PagesDeath Penalty Many criminals who commit murder are sentenced to death for the crimes they have committed. The death penalty is a highly controversial practice and the question that must be raised is: Should society continue to use the death penalty as a punishment for heinous crimes? Currently, this turbulent topic continues to be argued. According to the Death Penalty Information Center, there are already eighteen states that have abolished this archaic form of justice. Our society is movingRead MoreThe Punishment Should Be Legal Punishment1252 Words   |  6 Pagesencroached on others rights or breached the rules that the government has set. As a result from such breaches and unlawful acts, sometimes persons liberty can be taken away as punishment. Since the emergence of penalty institutions, there have been arisen debate about prisons regime and prisoners treatment whether the imprisonment should be as a harsh punitive place where offenders stay in deep darkness, or as rehabilitation place f or offence committers. However, as a result of prisoners human right developmentRead MoreThe American Penal System : The United States Essay1705 Words   |  7 Pagesofficially became a country. Where there is crime, there must be a way to suppress it. That is where prisons come into play. When a person commits a crime, he or she might stay in a prison while awaiting trial and might also stay in a prison as a punishment if that trial does not end in his or her favor. According to The Sentencing Project, as of 2015, the United States’ rate of incarceration was the highest in the world, standing at 698 people per 100,000 people. That means that nearly 2.3 millionRead MoreThe Bill Of Rights : The Rights Of All American Citizens1728 Words   |  7 Pagesunusual punishments inflicted.† This amendment provides American citizens the civil liberty of not having to pay overprice for bails, fines, nor allowing bestial or strange punishments. The 8th Amendment is significant be cause it solves society’s ethical and moral dilemmas regarding cruel and unusual punishments. Some historical issues involved the use of corporal punishment in public schools, and beatings by prison guards. Many have had a controversy on the raging topic of the death penalty, debatingRead MoreShould Corporal Punishment Be Implemented Today?1844 Words   |  8 PagesBringing Back Corporal Punishment in Today’s World To Parent in the United States and the General Public Corporal punishment, a physical means of disciplinary action, has been used throughout most of human history. While it may have been common many years ago, the issue of whether or not this style of punishment should be implemented today is highly debated among many around the world. To define corporal punishment more specifically, it is when a person, child or adult, commits an act that is considered

Why Macbeth becomes Ruthless in Shakespeares Macbeth Essay

Macbeth is a tragedy of a Scottish general who dramatically â€Å"transforms† from being a noble and dutiful soldier to a ruthless butcher. This is a direct consequence of the supernatural world, his wife’s manipulation and persuasion, and Macbeth’s own ambition. One of the main factors that influenced Macbeth’s transformation was the impact the witches and the super natural world had on him. It is an important theme as in Shakespeare’s day, the audience strongly believed in the existence of witches, the power they contained, and the substantial evil intentions they had. â€Å"I’ll drain him dry as hay, Sleep shall neither night nor day†. The weird sisters were the creatures that created the concept of a supernatural world, and their absence in†¦show more content†¦By Shakespearean standards, as Lady Macbeth’s wicked actions imply she is witch-like, she could be considered and classified a witch at that time. As the weird sisters undermined the usual arrangements of society, Lady Macbeth subverted the typical order of sexes within man and wife. During the period which Shakespeare wrote in, women’s status in society was not equivalent to men, they were inferior to them, and their role was to e ncourage and support any of their husband’s decisions. As their value was subordinate this would result to shocking Shakespeare audiences, due to Lady Macbeth’s authority between her and her husband. Immediately, after reading Macbeth’s letter, Lady Macbeth’s malevolence urges her to plot the murder for the king. She decides to encourage Macbeth and calls for evil spirits to aid her brutal plans, â€Å"Come, you spirits†¦ you murd’ring ministers†¦ You wait on nature’s mischief. Come, thick night†. Her talk about defeminising herself and making her the superior amongst the couple, â€Å"That tend on mortal thoughts, unsex me here†, suggests Macbeth is weak and powerless in her presence. She implicates her husband of not being physically impotent but soft hearted and sentimental. She confronts him of this and warns him of his manliness and cowardice. She uses these various, manipulative strategies (challenging his manhood, being more aggressive, and defeminisingShow MoreRelatedLady Macbeth Is More Ruthless1179 Words   |  5 PagesMACBETH ESSAY In life everyone has goals that they hope to attain and there are many ways that one can achieve these goals. To achieve what you desire you can either wait for time to take its toll, or take matters into your own hands and do what you have to do in order to fulfill your desires. You can attain your goal as long as you have ambition. In Shakespeares Macbeth, Macbeth and Lady Macbeth had the goal of Macbeth becoming king: to obtain this they took matters into hands and killed DuncanRead MoreWilliam Shakespeares Macbeth Essay examples1588 Words   |  7 PagesWilliam Shakespeares Macbeth The story of Macbeth on a purely literary level could be appreciated as a fantastically dark story teeming with evil and uncertainty and the blind ambition of a blood thirsty warrior. However one would have to merely scratch the surface to discover that it is bursting with periodical references to political and social foundations of Shakespears and James I era. Shakespeares blend of the subliminal political and social references complimentRead More The Thin Gender Line in Macbeth Essay975 Words   |  4 PagesGender Line in Macbeth      Ã‚   Some people would do anything to get what they want. The characters of Macbeth are no exception.   Shakespeare creates people who either strive for, or abuse authority.   The men and women in Macbeth have varying degrees of guilt, power, and integrity.  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   In order to compare the genders in Macbeth, one must understand how women were treated in Shakespeares time.   The great Queen Elizabeth I died three years prior to the writing of Macbeth, and yet herRead MoreEssay about macbeth and antigone1110 Words   |  5 PagesNguyen  1   Diana  Nguyen   Tanaka   Honors  Humanities  Ã‚   01  October  2013   Macbeth  Ã‚  Antigone:  Make  Me  a  Man?   Feminism  is  a  method  of  analyzing  women’s  positions  in  society  by  examining  the   gender  role  and  how/why  some  behaviors  are  stereotyped  towards  a  certain  gender.  A  concept  of   feminism,  patriarchy  is  a  male  centered  and  controlled  society  and  is  arranged  to  make  women   feel  inferior  to  Ã‚  men  in  every  occupation  whether  it  be  religion,  family,  politics,  economics,  legal   or  art.  Women  are  then  seen  lacking  in  male  organRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreLady Macbeth vs. Serena Essay836 Words   |  4 Pages Comparing Serena and Lady Macbeth It is no secret that Ron Rash’s Serena is a very similar character in comparison to Shakespeare’s Lady Macbeth. These two women are very much alike and only slightly different. Though Rash does not claim to base his work off of Macbeth, the two characters resemble each other in a couple different ways. Serena and Lady Macbeth are alike in the fact that they are both ambitious, malicious, and cold-blooded women who are driven by their love for their husbands.Read MoreEssay Lady Macbeth in William Shakespeares Macbeth1403 Words   |  6 PagesLady Macbeth in William Shakespeares Macbeth In act 1 scene, we see lady MacBeth reading a letter that her husband, MacBeth has sent her, it has been written as a soliloquy, she reads aloud to the audience how he has been given information about his future by a group of witches. MacBeth sent this letter to his wife quickly, he is was obviously pleased with the news and wanted her to know about it. This gives the audience the impression that Lady MacBeth was very dominantRead MoreWilliam Shakespeares Macbeth, also known as The Scottish Play is one of the most distinguished1500 Words   |  6 PagesWilliam Shakespeares Macbeth, also known as The Scottish Play is one of the most distinguished pieces of literature ever created in history. Written in the early 1600’s, this play embellished tragedy touching upon themes such as death, fate, war, and power. Characters such as Macbeth and Lady Macbeth became iconic and often imitated in theatrical work. Today, Macbeth still reigns supreme throughout the globe, and known to be on of Shakespeare’s many treasures. The production has been put on worldRead MoreLady Macbeth of William Shakespeares Macbeth Essay1185 Words   |  5 PagesLady Macbeth of William Shakespeares Macbeth Shakespeare shows Lady Macbeth as an ambitious woman. She starts out as a fiend like queen, who is capable of evil. However, as Macbeth grows more evil and ruthless, she sees the error of her ways and lacks the strength and courage to see things through. We first see this when she receives a letter from her husband. We see from the letter that Macbeth treats her as an equal, My dearest partner of greatness, and that heRead More Ambition Determines the Fate of Characters in Shakespeares MacBeth766 Words   |  4 PagesAmbition Determines the Fate of Characters in Shakespeares MacBeth What a person craves for herself often determines her fate. The ambition of three characters in the play MacBeth was a key factor in the outcome of their fate, MacBeths ambition for the throne of Scotland, Lady Macbeths ambition for her husband to have power, and Banquos lack of ambition for himself. These intentions all determined the fate of these characters, as well as the outcome of the play. Being named Thane of

Economic of Industry Free Essays

Despite the different degree of competitions and the level of development in the market across the various types of industries, most firms are continuously and consistently looking for ways and opportunities to enhance their ability to grow or even to just maintain sustainability and survival in the industry. Firms carry out diversification such as developing new lines and products, joint ventures and acquiring firms in unrelated lines of business, to improve on their corporate efficiency and benefits of the shareholder. For example, if a firm’s business focuses on seasonal products such as selling heating equipment, sales will do well during the autumn and winter months. We will write a custom essay sample on Economic of Industry or any similar topic only for you Order Now However, to ensure the firm’s survival and maintain its business during the summer, it will need to carry out diversification such as establishing new product lines (i. e. Air conditioners). Therefore, firms diversify to achieve economies of scales and scope, to economize on transaction costs, improving shareholder’s diversification by reducing risks, as well as identifying undervalued firms. This paper will look at the different advantages and drawbacks of diversification as well as their economic validity. Diversification for Economies of Scales and Scopes It has been said that when a firm is able to achieve economies of scale, the production levels becomes more efficient as the number of goods being produced increases. With the increase in production levels, firms will then able to lower their average cost per unit as the fixed cost are able to spread out over a large number of goods. For large firms, this will be a great advantage to them as it allows these firms to be able to gain access to a larger market. Furthermore with a lower average cost in production, they will be able to position their products at a more cheaply and affordable pricing in the market, giving firms a competitive advantage as well as it sits greatly for the consumer. A good example of such company would be Wal-Mart WMT. Being a dominant player in the retailing industry as well as the sheer size of the company, Wal-Mart has great efficiencies at keeping costs low as the company has tremendous bargaining power with its suppliers. This allows Wal-Mart to be able to retail their products at a heaper price as well as having inexpensive distributions. However, it has been said that diversifying for economies of scales has an adverse effect on the smaller to medium size firms as it raises cost instead. It is generally true if the concept is viewed narrowly but small firms nowadays has managed to find ways to create opportunities to achieve economies of scales such as buying services, sharing risks and scaling through tech nology. Most small firms rather engaged services from a larger company as opposed to doing the job in-house to cut cost. Therefore any organizations servicing these smaller businesses (i. e. payroll services) are view as an â€Å"economies of scale† from the perspective of the small firms. Economies of Scopes on the other hand has a similar concept as economies of scales but refers more to firms that are able to lower their average cost by developing and producing or providing two or more products in their businesses. This means that a given level of production cost of each product line by a firm is much lower as compared to the given output level of a single product each produced by a combination of separate firms. An example of a company that uses economies of scope at its advantage would be Daiso. Daiso produced and retail hundreds of products from foods to house cleaning materials which allow them to offer standardization in their product’s pricings. With higher demands and production level as well as a lower average cost achieved through economies of scales, it definitely does help for firms to diversify so as to maximise their profit margins. Economizing on transaction costs Transaction costs in economics are unavoidable by firms and are usually incurred when making economic transactions such as buying or making products. Transaction cost complicates coordination as well as affecting the firms’ profit and loss. It reduces profit margin and a high transaction cost over time may result in firms having to face huge losses. For example, for a firm to produce a product it will need to carry out RD and obtain information from different kind of sources which cost money. Therefore to reduce or economize the transaction costs, firms diversify by carrying out merger and acquisition. For example, in order to expand its revenue stream, Dell Inc, an American multinational computer technology corporation has decided to extend its target market to the gaming industry by creating a new line of product of gaming PCs. However, it requires Dell to carry out RD to obtain and search for relevant information on the product and the target market and all this accumulates as transaction costs. Therefore to avoid incurring high transaction cost, Dell Inc. ad decided to acquire Alienware, a manufacturer of high-end gaming PCs in 2006. In conclusion, firm diversifying to economize transaction cost is viable and valid in the economic market as it helps to reduce cost thus improving the profit margin for the firms. Internal Capital Markets Internal Capital Markets of diversified firms allows firms to properly allocate its resources according to how its best use. It create s efficiencies and increases firm’s control of funds which allows easier monitoring and lowers the monitoring costs as well as reducing chances of fraud. In addition, internal capital market allows firm to have informational advantage to make the necessary changes and allocation to its resources when it is being used improperly. For example; if the cost of issuing shares at a bargain price to the old shareholders outweigh project’s net profit value, the firm may decide to forgo NPV project which in return result in an underinvestment problem. However through internal capital market, diversified firms are able to allocate resources more efficiently and diminish the underinvestment problems. Internal capital market however may cause firms more harm than good. As established by Stulz (1990), diversification may engender influence costs and result in cross-subsidisation where some diversified firms tend to underinvest in high-performing projects and overinvest in the lower ones. This may have adverse impact on firm’s return and profitability as a firm allocating too many resources on a segment that relatively had less investment opportunities is unconditionally leaving some of the better projects in other segments underinvested which may bring in more profits to the firm. Shareholder’s diversification Diversifying helps to reduce firm’s risk and smooth out its earnings stream. However, most shareholders do not benefit from this as they are able to diversify their portfolio at near zero cost through investing in many different options. However, there is a fraction of shareholders whom are unable to carry out diversification on their own. They are usually the owners of firms whom investments are largely based on their own business and are the leasing shareholder of the firm. Due to this, the shareholders are unable to carry out proper portfolio diversification and therefore rely and benefit greatly from the risk reductions carried out by firms. For example, a firm developing new lines of businesses internally reduce its risk of failing as it streams of revenue are being segregated and relied on different channels. If one was to fail, there will be other means of business for the firm to recoup its losses and streaming in revenue. With this, the firm shareholders’ risks are being indirectly reduced as well. Identifying undervalued Firm Undervalued firm’s assets and potential earning power are usually inadequately reflected in its stock price. This means these firms are actually worth more than what is being expected of them in the market. Therefore, other firms whom are able to recognize this mispricing diversify and acquire these undervalued firms and benefits from the acquisition by gaining the differences between the value and purchased price as surplus. For example, General Electronics has over the years been carrying out acquisition and diversifies its business which allows stability in its earnings. However, identifying undervalued firm is not easy and some firm acquisition can bring more harm the benefits to a company. Furthermore, public firms traded in reasonably efficient markets may have their valuation surplus quickly eliminated by the premiums paid on market prices. Therefore, it is more viable in the economics to carry out acquisitions in less efficient markets or acquire private businesses. Conclusion In conclusion, though diversification come with a cost for firms and may be difficult to be carried out in some cases, I do believe that it is valid in economics as it greatly benefit firms in reducing risk and widen its revenue stream which in returns increases profit margins. Therefore, firms should see diversification as a viable option in expanding its business. How to cite Economic of Industry, Papers

Grade 12 Physics Daniel Gockeritz Essay Example For Students

Grade 12 Physics Daniel Gockeritz Essay PRACTICAL INVESTIGATION MOMENTUM AND COLLISIONSThis report will investigate the theoretical velocity of a ball bearing gun. The methods and techniques used to derive the results will be shown along with the possible systematic and random errors caused by experimental limitations. Discussion:? Since the track is virtually frictionless and air resistance is neglected, the system is isolated; the net resultant force of the external forces equals zero. ? The total linear momentum of the system before the collision is equal to the total momentum after the collision. Therefore, the total change in momentum of this two-particle system is zero. ? Equation that represents the conservation of momentum:? The total linear momentum of an isolated system is constant. ? All significant experimental errors have been incorporated into the final velocity result. Aim:To investigate and determine the muzzle velocity of a ball bearing gun by utilizing the law of conservation of momentum. Determine out the theoretical velocity using various mathematical methods and techniques. Hypothesis:This two-particle system is virtually isolated, thus the total change in momentum is zero. Therefore when the two bodies collide, they will exert forces on each other, equal in magnitude but opposite in direction. Resulting in one combined body that is equal to the sum of the momentum of the two particles before the collision. Materials:? One (1) Ball bearing. (Weight 65.9g 0.1, Approx Size 2cm in diameter)This will be the projectile that is fired from the missile launcher. ? One (1) Cart. (Weight 678.3g 0.1)This will be the object on which the projectile is fired onto. ? One (1) standard Stopwatch. (Can measure up to 100th of a second)Used to time the journey of Cart + ball bearing. ? One (1) Track. (Measuring device length 0.50m 0.05)Used to guide cart and measure displacement. Method/Procedure:1. Prepare track by aligning it and the cart to a perfect 180 degrees to the launcher. ? Distance used was 0.50m 0.05. 2. Fire the ball bearing into the cart and time the journey. ? The ball bearing used in this experiment, took an average of 1.14 0.1 seconds to complete 0.50 meters. 3. Work out the theoretical velocity of the ball bearing in the barrel of the launcher. ? Equations used to determine theoretical final velocity:NOTE: During entire experiment, safety glasses are to be worn. Any spectator that is not wearing safety glasses should watch from a safe distance. Results:Errors accounted for:? Parallax Error: 0.05m? Stopwatch/Timing Error: 0.1s? Mass measurement error: 0.1gRecorded measurements (NOT including uncertainty):Times for overall journey: 1.13s, 1.13s, and 1.16sDistance: 0.50mMass of Ball Bearing: 65.9gMass of Cart: 678.3gTo determine average time (NOT including uncertainty):To determine mass of combined body after collision:To determine velocity of combined body after collision:s = 0.50m 0.05 t = 1.14s 0.1s = 0.50m 10% t = 1.14 8.7%To determine velocity of ball bearing in barrel of missile launcher:The muzzle velocity of this ball bearing gun is:. Errors not incorporated into method:? The ball beating itself has a small drag coefficient, although the cart, which the ball bearing is fired into, may experience air friction. ? All air friction/resistance was neglected. Conclusion:This experiment proved my hypothesis correct. Throughout the entire experiment the overall change in momentum equaled zero. When the two particles collided there momentum was conserved resulting in one body that was the combined mass and momentum of the previous bodies. The result was obtained by recognizing that the initial velocity/momentum of the ball bearing could be determined by utilizing the conservation of momentum law; that as long as the net resultant external forces equal zero, the momentum will be constant. From this exercise I learnt new method and techniques used in calculating errors and uncertainty. .u7eb3e4e7cdf25d67500a99cb0ad0fffe , .u7eb3e4e7cdf25d67500a99cb0ad0fffe .postImageUrl , .u7eb3e4e7cdf25d67500a99cb0ad0fffe .centered-text-area { min-height: 80px; position: relative; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe , .u7eb3e4e7cdf25d67500a99cb0ad0fffe:hover , .u7eb3e4e7cdf25d67500a99cb0ad0fffe:visited , .u7eb3e4e7cdf25d67500a99cb0ad0fffe:active { border:0!important; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .clearfix:after { content: ""; display: table; clear: both; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe:active , .u7eb3e4e7cdf25d67500a99cb0ad0fffe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .centered-text-area { width: 100%; position: relative ; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe:hover .ctaButton { background-color: #34495E!important; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe .u7eb3e4e7cdf25d67500a99cb0ad0fffe-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7eb3e4e7cdf25d67500a99cb0ad0fffe:after { content: ""; display: block; clear: both; } READ: In Cold Blood Review EssayBibliographyPhysics Investigation on Momentum and collisions

Cultural Competence - Media and Safe Care- MyAssignmenthelp.com

Question: Discuss about tehCultural Competence,Media and Safe Care. Answer: Introduction Healthcare is one of the most important aspects of any society. However, most importantly, informing people on health care, providing health care in a non-discriminative manner irrespective of cultural diversity that is common in most countries in the world is all that the media has tried to portray. The media is one of the channels that aids or rather play an important role in informing people about health care. Cultural safety can be described as a way recognizing and gaining knowledge in regards respecting the differences that exist in different culture in the provision of health services. About the media, it contains several items that can bring about cultural safe care in the people (Niederkrotenthaler, Reidenberg, Gould, 2014). Additionally, the media contains items whose roles go contrary to promoting cultural safe care to the people, in a way that embraces cultural diversity. Among the media items that act either negatively or positively about cultural safe care include but are not limited to videos, blogs, mini blogs, and articles. Australian media plays a pivotal role in cultural safe care. In addition to that, the countries boast of cultural diversity. In this paper, I intend to discuss cultural safe care, focusing on the role and power that can be attributed to the Australian media. In addition to that, the paper elaborates two media items that positively and negatively affects cultural safe care. Critical Analysis of the Role and Power of Australian Media Australian media has several powers and functions it plays. To start with, the media commands a large following of almost all Australian as a source of information. This is done as it relays information to the audience; it does this by relaying information through various means (Happer, Philo, 2016). That is movies, television, the Internet, and magazines. In addition to that, the media creates and sometimes reflects culture. Society is constantly in touch and bombarded by the messages that emanate from the various media outlets which include TV and magazines (Ebert, Kline, Moskowitz, Montealegre, Scheurer, 2014). Sociologists have come up with a term called mediated culture, a process where the media reflects and also creates a culture. On the other hand, the mainstream media acts as part of the power structure especially to elite individuals and most institutions. These groups and institutions often support ethnic status quo of the ruling or people that dominate the society. On the other hand, the Australian media sometimes acts as check and balance of the ruling class, the influential and people that constitute the elites within a community of The Australian Media act as a catalyst for change. It is through the mass media that most peoples attitude and habits have been able to transform and even change (Jalleh, Donovan, Lin, Slevin, 2008). This is in regards to the notion that most people have concerning prejudice and perceptions which are more often not true (Niederkrotenthaler, Reidenberg, Till, Gould, 2014). For instance, with the epidemic and fear of ailments such as HIV/AIDS and leprosy, a large number of people had a misconception that one can contract the virus through hand shake or touch an infected person (Possamai, Turner, Roose, Dagistanli, Voyce, 2013). The Australian media has thus been instrumental in bringing the change in such misleading notion that is above other things alienating and untrue. Additionally, the Australian media is at the forefront in airing special programs that seek to explain the need for people to embrace a new lifestyle that is healthy and does not pose a risk to lifestyle diseases. Therefore, the Australian media plays the role of bringing change to people and the country at large. Moreover, the media act as a platform for entertainment. Television and magazines have special programs that entertain viewers and readers. In addition to that, the sports that viewers watch through television sets are entertaining to viewers in many ways (Antheunis, Tates, Nieboer, 2013). The Australian media is therefore at the forefront of not only informing the public but also making sure that the society is in a happy mood. Therefore, Australian media acts as bodies that relay the information and news required by people. Also, the media has a role of educating the public, especially in areas that involve new thinking and those that brings about various views and misunderstanding. Moreover, the media has a role in impacting cultural exchange and diversity among all Australians irrespective of their cultural leanings (Walker, Schultz, Sonn, 2014). Lastly, the Australian media has a role in bringing positive change, either, that which concerns their health or the manner in which health practitioners provide their services to the larger Australian community. The Influence of the Media about Culturally Safe Care The media, as discussed above, has the various influence on people and society at large. In Australia, the media has been instrumental in promoting cultural safe care. To start with, the media educate people on various issues about health and cultural safe care (Esses, Medianu, Lawson, 2013). Scholars have this process as social marketing of cultural health care. In Australia for instance, the Aboriginal people claims that there has been discrimination against the provision of health services towards them as medical practitioners perceive them to be a lesser people of importance as compared to the larger extent of the Australian community (Durey, Thompson, 2012). In addition to that, the media can sometimes be used to dispel acts of racism be common amongst people of different races living together. Racism can be a factor that makes one discriminate against another in relaying information concerning the health of individuals and the need to not discriminate against that in the prov ision of health services. Moreover, the media, through magazines and television tries to dispel the notion of male superiority. It is through the media, among other channels that have been instrumental in portraying females as capable of proving better health services similar to men (Dutta, 2007). Thus, the idea that only males can provide better health care services ha been effectively been advocated against by the media. In several television series, women are portrayed as doctors, nurses among other health profession. The public is therefore welcoming the idea that it does not matter the sex of a person proving the services to them, but rather, the qualification that a person possess. In addition to that, the media has effectively been able to educate the public on quite a number of illnesses. The media has effectively been able to educate the public on various on diseases like Malaria, HIV/AIDS, and Ebola. The information is important in that the public can make an informed decision in regards to prevention and safety. On the other hand, as different cultures exist, it is important for health professionals to get information on different cultures and how societies interact (Ward, Coates, 2006). The media has therefore been able to encourage health care providers on the need to embrace different groups of peoples way of life. In doing so, the media, through magazines, blogs and television have effectively been able to make it possible for physicians and nurses to offer health services to all patients irrespective of their way of life, as they do so by embracing or rather respecting their way of life( Best, 2014). Taking Australia as an example, various communitie s have a different way of life, in regards to culture and perceptions concerning illnesses, the media, on the other hand, acts as a bridge between health care providers and the different cultures that exist in Australia. It, therefore, acts as an advocate for allowing cultural integration among medics in their work. Additionally, the media informs health care providers on the need to integrate sociology and other elements of equity, fairness, and justice in all the society irrespective of sex, race, age or culture in providing their services. Lastly, the media, like the Australian media items and platforms has made it possible for social marketing of positive health traits. The media incorporates marketing ideas in combination with social impact to motivate the public, patients and medics to conform to ethics and embrace good behaviors (Willis, Elmer, 2011). In simpler terms, the media helps in selling health goals. In regards to social marketing for improved health practices, the media take four major variables of marketing, that is, product, price, place, and promotion. To start with the product, it denotes the traits that the media is trying to impact on patients, medics and the public at large, for instance, embracing ethics, safer sex or avoidance of smoking. On the other hand, place represents the channels through which the information reaches the target audience, which can be through Australian magazines, blogs, television programs and the community (Willis, Elmer, 2011). Additionally, promotion refers to the various ways through which the media or health promoter passes the message on the benefits that comes with adopting the new traits, like safe sex, abstinence and nonsmoking. Lastly, the price represents the aspects that the audience, which is, patients, physicians and the public, in general, can give out, which may be psychological, time or values. ABC News Reporting that Compares Loneliness to Obesity Even though the media informs people and educate viewers or listeners, it can also be misleading in the sense that it give mislead people. For instance, in the ABC, on April 14th 2017 is on record broadcasting that loneliness cause obesity. Medical research refute search a claim as there has never been any scientific evidence or research that backs up the claim. Also, physicians disagree with the idea thus, the media being at the center stage in misleading people. ABC News on Mistreatment of Aborigine Disabled The media outlet has been put on notice in misinforming the public; however, there are positive aspects that a person can learn from the media items. For instance, on 5th December 2015, the ABC news media highlighted the discrimination that the Aborigines disabled face. It was a report that aimed at enlightening the public on the social injustice that the Aborigines Disabled continue to face in Australia. Thus, the media item was acting as a voice against injustice of the indigenous and of the disabled people which is a form of the positive aspect that the media items can sometimes have especially to the public. Conclusion The media has got several roles and power that commands greater influence on the public. Among the roles that the media has, is to educate the public, relay news to viewers and entertain audiences. The media also commands significant viewership from which it derives its power from, in addition to having the power of representing influential people within the society bot also large institutions that need to sell individual policies. Moreover, the media brings about change in society and inculcate cultural values that are shared among the existing communities that are shared among the communities that are in that locality. In Australia for instance, the media is credited with influencing cultural safe care in many ways, firstly, it educated physicians on the need not to discriminate people against the race, sex, age or cultural leanings. Moreover, the media has been instrumental in educating the public on various ailments such as HIV/AIDS and Malaria. Lastly, the media has a large infl uence on the Australian society in that it has effectively been able to do social marketing of health values and the need to embrace fairness in the provision health information to a physician, patient, and the public indiscriminately. In regards to the media items, there is two that relay positive and negative message to the public. These are television and the internet or social media. Television has got programs that educate the public of culturally safe care while the internet or social media contain inconsistency as any person can post and thus, act as a misleading platform for the Australian people. References Ebert, J., Kline, K., Moskowitz, D., Montealegre, J., Scheurer, M., (2014). The role of Media and the Internet on vaccine adverse event reporting: A case study of human papillomavirus vaccination. Journal of Adolescent Health, Vol.54(3), pp.289-295. DOI: 10.1016/j.jadohealth.2013.09.005 Esses, V., Medianu, S., Lawson, A., (2013). Uncertainty, threat, and the role of the media in promoting the dehumanization of immigrants and refugees. Journal of Social Issues, Vol.69(3), pp.518-536, DOI: 10.1111/josi.12027 Happer, C., Philo, G., (2016) New approaches to understanding the role of the news media in the formation of public attitudes and behaviours on climate change. European Journal of Communication,Vol.31(2), pp.136-151. DOI: 10.1177/0267323115612213 Jalleh, G., Donovan, R., Lin, C., Slevin, T., (2008), Changing perceptions of solaria and cancer risk: The role of the media. Medical Journal of Australia, Jun 16, 2008, Vol.188(12), p.735 Niederkrotenthaler, T., Reidenberg, D., Till, B., Gould, M., (2014). Increasing Help-Seeking and referrals for individuals at risk for suicide by decreasing stigma: The role of mass media. American Journal of Preventive Medicine. Vol.47(3), pp.S235-S243, DOI: 10.1016/j.amepre.2014.06.010 Possamai, A., Turner, B., Roose, J., Dagistanli, S., Voyce, M.,(2013). Defining the conversation about Shari: Representations in Australian Newspapers. Current Sociology, Vol.61(5-6), pp.626-645, DOI: 10.1177/0011392113488486 Durey, A., Thompson, S. C. (2012). Reducing the health disparities of Indigenous Australians: Time to change focus. BMC Health Services Research, 12, 151-161. Retrieved from https://go.galegroup.com.ezproxy.cdu.edu.au/ps/i.do?p=AONEu=ntuid=GALE|A30118324 6v=2.1it=rsid=summonuserGroup=ntuauthCount=1 Ward, P., Coates, A. (2006) We shed tears but there is no one there to wipe them up for us: Narratives of (mis)trust in a materially deprived community. Health (London), 10(3), 283-301. DOI: 10.1177/1363459306064481 Dutta, M. J. (2007). Communicating about culture and health: Theorizing culture-centered and cultural sensitivity approaches. Communication Theory, 17(3), 304328. doi:10.1111/j.1468- 2885.2007.00297.x Best, O. (2014). The cultural safety journey: An Australian nursing context. In O. Best B. Fredericks (Eds.) Yatdjuligin: Aboriginal and Torres Strait Islander nursing and midwifery care (pp. 51- 73). Melbourne: Cambridge University Press. (Contact CDU Library or unit coordinator to access this publication) Walker, R., Schultz, C., Sonn, C. (2014). Extending competence through critical praxis. In P. Dudgeon, H. Milroy R. Walker (Eds.), Working together: Aboriginal and Torres Strait Islander mental health and wellbeing principles and practice (2nd ed.) (pp. 195-220). ACT: Commonwealth of Australia. Retrieved from https://aboriginal.telethonkids.org.au/media/699863/Working-Together-Book.pdf Willis, K., Elmer, S. (2011). Society, Culture and Health: An Introduction to Sociology for Nurses: Melbourne: Oxford University Press. Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., Fagen, M. C. (2012). Use of social media in health promotion purposes, key performance indicators, and evaluation metrics. Health promotion practice, 13(2), 159-164. Antheunis, M. L., Tates, K., Nieboer, T. E. (2013). Patients and health professionals use of social media in health care: Motives, barriers and expectations. Patient education and counseling, 92(3), 426-431.